Currently it’s not for the fainhearted to follow the developments on the worlds stock exchanges. 15 years of bull market has been replaced by an ugly bear which seems to send anything with an incling of tech down, down, DOWN in the market. Well, it pretty much sends everything down to an extend where it… Continue reading The new reality
There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?
What does it mean for a business, a startup or you to 'do your homework'? Does it mean being out there, staying curious about the problem you're looking to solve trying to figure out what potential avenues towards solving it might be. Does it mean diving into existing research to be able to say and… Continue reading Doing your homework
When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights
Every once in a while I look to recommend a great book, if you're looking to expand your horizon a bit. This is such a time. But the book isn't new. Far from it. I have had it for more than 10 years, but I have only gotten around to reading it now. The book… Continue reading Learn from Poor Charlie
When trying to understand a problem, it's potential solutions and what you should build in the end, it is so easy to loose the big picture of what you're doing and how that translates down to experiment by experiment that moves your product closer to something desirable. But it doesn't have to be that way.… Continue reading Roadmap of experiments
Currently, one of the things I am trying to do on our new MedTech venture is to build a roadmap of experiments to run before we get to the MVP itself. Why am I doing that, you may want to ask? Because I think it is super important to do whatever it takes to make… Continue reading A roadmap of experiments
People inside and outside the media industry are starting to take notice of the value of quality content; content that people are actually willing to pay for. Hooray! Better late than never, I guess. And yes, this goes out to you late bloomers in the media industry, who are finally getting around to the idea… Continue reading Insight is value