Roadmap of experiments

When trying to understand a problem, it’s potential solutions and what you should build in the end, it is so easy to loose the big picture of what you’re doing and how that translates down to experiment by experiment that moves your product closer to something desirable. But it doesn’t have to be that way….

A roadmap of experiments

Currently, one of the things I am trying to do on our new MedTech venture is to build a roadmap of experiments to run before we get to the MVP itself. Why am I doing that, you may want to ask? Because I think it is super important to do whatever it takes to make…

Insight is value

People inside and outside the media industry are starting to take notice of the value of quality content; content that people are actually willing to pay for. Hooray! Better late than never, I guess. And yes, this goes out to you late bloomers in the media industry, who are finally getting around to the idea…

Do the Prof G Strategy Sprint

Last night at 1.40 AM I wrapped up my participation in the Prof G Strategy Sprint with Professor Scott Galloway, NYU Stern School of Business. The course ended – fittingly – with a session on Life Strategy by the man himself that is some of the most insightful I have heard in a while. The…

Doing interviews

When I conduct interviews with potential customers I like to do it in two rounds. The first round is an online questionaire that establishes the base and provides context for the interview. Customers agree to filling it out and are usually very good at it. What it does is that it helps me understand them…

The greatest learning opportunity

There is no way around it: The greatest learning opportunity is when things don’t go according to plan. When you envisioned X and Y or Z happens, and you have very little idea about why that is. When that happens – and it will happen – it is an open invitation to learn. It is…

Read up

The other day I spent a good chunk of the day browsing the web reading up on reviews on how current solutions address a particular problem we are looking at giving a new spin on at inQvation Studio. It was most illuminating. Of course there is always the risk of you being biased by the…

Always look under the hood

The more you think you know about something, the more you should push yourself to look under the hood. There is always something there that annoys your view of the problem. Something that doesn’t fit. But that something adds valuable perspective to what you’re working on, and more often than not it can be the…