Do the Prof G Strategy Sprint

Last night at 1.40 AM I wrapped up my participation in the Prof G Strategy Sprint with Professor Scott Galloway, NYU Stern School of Business. The course ended – fittingly – with a session on Life Strategy by the man himself that is some of the most insightful I have heard in a while. The…

Doing interviews

When I conduct interviews with potential customers I like to do it in two rounds. The first round is an online questionaire that establishes the base and provides context for the interview. Customers agree to filling it out and are usually very good at it. What it does is that it helps me understand them…

The greatest learning opportunity

There is no way around it: The greatest learning opportunity is when things don’t go according to plan. When you envisioned X and Y or Z happens, and you have very little idea about why that is. When that happens – and it will happen – it is an open invitation to learn. It is…

Read up

The other day I spent a good chunk of the day browsing the web reading up on reviews on how current solutions address a particular problem we are looking at giving a new spin on at inQvation Studio. It was most illuminating. Of course there is always the risk of you being biased by the…

Always look under the hood

The more you think you know about something, the more you should push yourself to look under the hood. There is always something there that annoys your view of the problem. Something that doesn’t fit. But that something adds valuable perspective to what you’re working on, and more often than not it can be the…