When the going gets…well…

This Christmas I gave one of my colleagues the book “How To Lead A Quest: A guidebook for Pioneering Leaders” by Jason A. Fox to one of my colleagues.

There was a reason why I wanted to gift the – hands down – best business book, I have ever read: Because everything it says is both true and so, so important to hear and know when you’re trying to do something really hard.

And that is exactly the position you’re in, when you’re trying to build a startup or just something new. You’re in a place, where you aspire to great success eventually, but where every day is more likely filled with grueling thoughts about all the different ways, what you’re currently trying to achieve will never happen.

When you’re in that situation it can be so tempting to just give in, give up and close shop. But of course thats not what you should do and not what most aspiring entrepreneurs with more than a childish fascination of being his own boss and one day become super rich do.

Why? Because feeling like shit when you’re trying to create something new and out of the ordinary is normal.

Brutally normal.

The book says so. So it must be – and is – true.

Think of that when you feel the urge to take what seems like the easy but totally shortsighted part.

PS: Again, a huge THANK YOU to the good Anders Toxboe for recommending this amazing book to me in the first place.

(Photo: Pixabay.com)

A necessary read

While working to create a MedTech startup either from scratch or later trying to get the product to market, John Carreyrou’s book “Bad Blood: Secrets and Lies in a Silicon Valley Startup” about the Theranos scandal should be absolutely required reading.

The story about Theranos is well documentet by now: Only the lies were bigger than the claims of what they could do, and it remains a fact that it is one of the biggest tech scandals of recent years.

Then why should founders and people working within MedTech read it?

Because it is a horror-story about what can potentially happen when a beautiful idea – and the idea was beautiful, as non-feasible as it was – gets overtaken by hype, greed and personal ambition. It inspires to make sure you always stay the right course based on fact and NEVER deviate from it.

Because it is a horror-story about what happens when you lose sight of what it is you’re trying to do; help people with a condition or at risk of attracting one (or whatever it is, you’re trying to do with your MedTech startup) and instead focus on yourself and own selfish, short-term needs. Indirectly it is a recipe for how to risk turning into a real a**hole.

Because it is a deeply relevant story about how MedTech – or HealthTech for that matter (although maybe not quite as much) – is different from most other types of startups in that there are rules, regulations, certifications, you need to abide by, comply to and get, because – yes – it is a dead serious business. If that’s too cumbersome for you, get out. And do something else.

And because it sends a sombre signal that even though you can fool some people some of the time, you can’t fool all people all the time – and never ever should even try to do so in this space, even if your surrounded with people who have too low of an ethical/moral bar to be in this space in the first place. Boot them out instead and get your moral compass back in order.

MedTech is not a ‘get rich quick’-scheme. Lives may literally be at stake. Yes, the potential can be huge for successful startups in this space, but that should always be the result of actual value delivered by putting people better off. Not by applying smoke and mirrors and perform actions on the wrong side of the law – moral as well as legal.

Speaking of legal: Elizabeth Holmes is at the time of writing this awaiting trial with her former boyfriend and COO of Theranos, Ramesh “Sunny”Balwani, on several counts of wire fraud.

Just sayin’ and highly recommending the book.

(Photo: Pixabay.com)

A ‘bible’ on your quest

If you are working on creating anything new, anything outside the norm, you know that it can be a daunting task. You know that it can feel impossible at times, and you know that you can get to the point where you really doubt what you’re doing, and how to proceed with confidence.

Thankfully, there is a great book to support you in your quest. And yes, it is in fact called “How to Lead a Quest”, and it is written by Dr. Jason Fox. I highly recommend it. It is both a super guide, a great inspiration and – at times – a great comfort.

Not only will you get to see that the ups and downs you and your project(s) go through are totally normal and actually a part of the plan and of doing it right. And there are lots and lots of tips and tricks for how to operate, how to set yourself goals, achieve meaningful progress and adapt to core habits of making sure, you stay on the path.

(Photo: Private)