Roadmap of experiments

When trying to understand a problem, it’s potential solutions and what you should build in the end, it is so easy to loose the big picture of what you’re doing and how that translates down to experiment by experiment that moves your product closer to something desirable. But it doesn’t have to be that way….

A roadmap of experiments

Currently, one of the things I am trying to do on our new MedTech venture is to build a roadmap of experiments to run before we get to the MVP itself. Why am I doing that, you may want to ask? Because I think it is super important to do whatever it takes to make…

The tough bet on ‘less’

It is not uncommon to see new products launch with a lot of features. Too many features, perhaps. The rationale is fully understandable; there is an urge to get a ‘finished’ product out, and you quickly form your own opinions about what that means in terms of feature set. The underlying rationale behind it is…

Hypothetical strategy

The most common problems with strategy is that (a) it can be extremely poorly based on actual insight and data about market and customers and (b) it tends to become antique the moment, you have dotted the last i and crossed the last t in the grand plan. When I recently tought a group of…

Remember the MVP?

Countless times when people talk about doing an MVP, what they are really deep down looking to do is something that resembles the finished product. Or at the very least should be used as a quite feature heavy and robust stepping stone towards the finished product. It is a misconception though. MVPs in its original…