Your customer is the bottom line

There are many approaches towards building a healthy startup business that will take off, grow end endure during both good and more challenging times. But honestly I cannot think of a better one than to treat your customer as the bottom line. The math behind it is simple: Every time you delight a customer by… Continue reading Your customer is the bottom line

A challenge of a generation

Aside from climate change one of the most daunting trends facing us in the Western world is the thought that for the first time in generations, there is every chance that our kids are NOT going to be better off than we were compared to our parents and the generations before that. In the US,… Continue reading A challenge of a generation

Time your own luck – now

Getting a business off the ground of course has a lot to do with the idea and what pain you’re looking to solve for customers. But it is also about timing and luck. Some people say that you can make your own luck. And perhaps that is true. To an extend. What you certainly can… Continue reading Time your own luck – now

Jumpstart your insights

When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights

Attacking a problem

There are two types of problems, you can pursue solving, when you're trying to build a startup: You can go after a problem that is really obvious and outspoken. Or you can go after a problem that is non-obvious but nonetheless exists. If you go after the first, chances are that you will be far… Continue reading Attacking a problem