Finding the edge

The other day I heard a fascinating episode of the podcast “Pivot” with Kara Swisher and Scott Galloway, where they talked with a guest about the potential in space exploration and colonizing the Moon and different planets.

In the podcast the point was made that when it comes to the Moon, every big nation wants to set up camp in pretty much the same place: Near the South Pole on the edge between the dark side of the Moon and the side that actually gets sunlight.

And why is that?

Obviously, the people who are going to be staying there, want to be in the light in order to function. But the most ressources, including the possibility for finding water, is on the dark side.

Hence you want to find the right balance of sun and darkness by being on the edge.

What kind of implication does that potentially have for startups?

One could be that in order to really be able to change things and make a profound impact, you need to be operating on the demarkation line between sun and darkness;

On the sunny side you will be able to communicate your vision and engage your customers by using arguments and value propositions that they will understand and engage with.

On the dark side you will be uncovering the differentiating way of solving your customers problems that will ultimately set you apart from the competition.

Now, what happens if you don’t find that line, that edge?

If you’re too much on the sunny side you may be able to get attention. But your offering will probably not over the long run be differentiated enough to sustain an advantage over the competition. Put in another way: You run the risk of flaming out in the sunlight.

If you’re however too much on the dark side, you run the classic risk of working on something that nobody will ever really figure out could be a solution to your problem. You will so to say be alone in the dark. Until you die (which startups doing something nobody can see the benefit of eventually do).

So think about your Moon-shot so to say and set about finding the position near the edge between light and darkness. It might take some serious experimentation to get it right, but isn’t that what any kind of exploration is really all about?

(Photo by Ganapathy Kumar on Unsplash)

Corona thoughts, part 5

Jeffrey Katzenbergs new mobile streaming service meant for the commute, Quibi, has finally launched. And is getting killed by the reviewers. You can be excused for thinking that the timing couldn’t be worse when no-one is commuting right now, but in general the service seems to be a product looking for a problem, where there is none.

The fate of Quibi might suggest that now is the time for ‘The Great Sanity Check‘; the time where you look hard at what you do and use the opportunity to really ask yourself the hard question: All fanfare forgotten, does what I am trying to build really make any sense at all?

Can you see a path to a real business? Or – perhaps better yet – can you see an accelerated path to becoming a real business utilizing what you now know from the corona outbreak as things to factor into your plan? Can you adjust to life post-corona and come out on top? It is worth spending some serious time thinking about because in all probability it is going to be your reality, whether you want it or not.

(Photo: Pixabay.com)

Check out ‘Pivot’

It is not that often that I recommend stuff. And in fact I have never recommended a podcast before. But lo and behold, there is a first time for everything.

Today, my very first podcast recommendation goes to the brilliant ‘Pivot’ podcast from Vox Media Network starring Kara Swisher and Scott Galloway. You should really check it out if you are into everything in the intersection between business and tech. It is twice a week now, and it is pure gold.

Especially professor Galloway – who also has his own blog – calls them like he sees them. He is razor sharp in his analysis, and good fun to listen to as well. If for nothing else, hearing him read the sponsorship messages is worth the entire experience in itself. Go, go, GO and check it out.

(Photo: Pixabay.com)