Easy to buy

When you’re building something to solve peoples problems, it can be tempting to build feature after feature and try to sell them all to the customers at the same time. What often happens is that it can be hard to get the customer engaged in a dialogue or a trial - simply because you’re overwhelming… Continue reading Easy to buy

(In)efficiency rocks

Maybe the headline is a bit controversial, but let me try to explain what I mean. Oftentimes I see products that are super efficient in who they are targeted towards. You can see from the product and the words being used to tell about it that the team behind has been guided by a very… Continue reading (In)efficiency rocks

Dead before arrival

The European Super League in football is all but dead. Late last night all six founding English teams decided to abandon the ‘league’ before it got off the ground, and this morning one of the villains of the tale, Fenway Sports Group, issued this apology to everybody involved at the club. You can look at… Continue reading Dead before arrival

The crisis test

Do customers flood you with support calls when your service is down? Or is it more or less quiet? If it's the latter, you have a problem. Because then all indications are that your product doesn't really mean much to your customers; they can easily do without it. Maybe they don't even realize it's not… Continue reading The crisis test

R.I.P. Quibi

A mere 6 months after launch and after burning through a good portion of the 1,75B USD it had raised from investors, the short form streaming platform Quibi is closing it's doors. Why? Because even if they were almost too big to fail they still managed to hit the one big pole, other entrepreneurs work… Continue reading R.I.P. Quibi