Bond. Jeff Bezos Bond

Amazon is reportedly looking to acquire MGM Studios for close to 9B USD.

That’s a lot of money to fork up just to get in with a shout at becoming the next James Bond. You have got to hand it to Jeff Bezos:

When he does something, he does it in style.

Neither shaken nor stirred.

Just solid.

Let’s get serious for a moment, ok?

Not only will Amazon get its hands on the James Bond-franchise. Despite my obvious affection for 007 that’s a minor detail. What’s important is that they will get access to a content powerhouse that will be an interesting competitor in the streaming wars being waged between Amazon Prime, Disney+ and that ‘old incombent’, Netflix among others.

The really interesting bit is just how important a part of the overall Amazon offering, streaming is becoming. To me at least it seems like it’s a key ingredient in keeping the Amazon Prime rundle interesting and value for money for consumers. It’s the icing on the cake. After you have eaten the cake, that is.

Taken into a larger context it seems rather bizarre by now that we have been discussing the value of content over the years as something that approached zero, when it’s becoming fairly obvious that great content is a key differentiator that makes the bundle turned rundle ever more evergreen and attractive to consumers.

People have never spent more money on content than they do today. They are just spending it with a set of very different providers and value propositions than they were a couple of decades ago.

Where does this leave the media players that used to skim all the profits?

Almost like a failed Bond villain.

(Photo: Pixabay.com)

This is real leadership

What is the difference between leadership and management? A manager is someone making sure you cut your way through the jungle. A leader is someone who makes sure we’re in the right jungle to begin with.

We’re in a time of crisis. Managers are busy making cutbacks, weathering the storm and looking at whether to retain employees or let them go. They are trying to optimize for the moment. To survive.

They’re not especially creative. They were not hired as managers to be creative or even innovative. Rather they are looking in all the usual places for all the usual plays, and as a result we’re likely to see more of the same going forward.

Underwhelming.

And then there are the leaders. The visionaries even.

People like Jeff Bezos of Amazon.

Who invests the entire profits of an entire quarter into Covid-19 related initiatives around testing, extra risk pay for employees – existing and new who are joining in droves to meet demand.

Giving the short term thinking analysts and shareholders the bird in the meantime.

Boom!

What’s he gunning for on the longer term?

The first virus-free supply chain worldwide. A safe alternative in a time of great turmoil and anxiety. Coming with a premium. Or maybe only available to Amazon Prime members.

Who knows?

But it is the difference between deadwood management and visionary leadership.

(Photo: Pixabay.com)