Every day. Fast Forward.
Back in the day, when I wrote a book on what I called the efficient digital strategy, I did so because I was tired of working with clients (at the agency where I was back then), who had essentially no plan for what to achieve with the investments in digital they made nor any idea… Continue reading Up your strategic thinking
Sometimes your old education comes in handy. The other day I helped flesh out 3 very different angles to an upcoming news release depending on the angle and tonality the team behind wishes to pursue, when they go live. In doing so it (yet again) dawned on me how powerful the right wording can be;… Continue reading An education in truth