Every day. Fast Forward.
I have always found that one of the most efficient ways to establish a focus is to start with the desired outcome and then tell the story about what everything will be like, when that outcome is achieved. My experience is that by doing that you can build a narrative of a desired future state… Continue reading Find focus in a story
Sometimes your old education comes in handy. The other day I helped flesh out 3 very different angles to an upcoming news release depending on the angle and tonality the team behind wishes to pursue, when they go live. In doing so it (yet again) dawned on me how powerful the right wording can be;… Continue reading An education in truth