The power of a (new) story

Back when I took the Prof G Strategy Sprint with Section4, one of the things that stayed with me was just how powerful a great story is in shaping entire companies. I was reminded the other day, when I had a meeting with a seasoned communications professional, where we talked about what great people with… Continue reading The power of a (new) story

Make a choice

You and your company can't be all things to all people. You need to choose. That's always the first thought that strikes, when I hear of someone looking to build a multi-purpose product for a potentially big market; Jack of all trades, master of none. My rationale is that when you're going for several and… Continue reading Make a choice