The Catch 22 of strategy

2021 is upon us. And for many that signals the roll-out of a new strategy or annual plan.

While those often seem intuitive – sometimes even banal – getting them right is super hard.

It is vital to be able to focus on executing on the plan. Yet, it is also vital to be open to the element of surprise.

The balance between the two is super hard.

If you only focus, you will get narrow-sighted and probably not succeed.

If you’re always open for the element of surprise, you’re unlikely to be able to focus and probably not succeed.

And if you mix the two, some will focus too narrow on the former and some will be distracted by the latter.

It is just super hard to get right.

But there is no way around trying.

(Photo: Pixabay.com)