Your customer is the bottom line

There are many approaches towards building a healthy startup business that will take off, grow end endure during both good and more challenging times. But honestly I cannot think of a better one than to treat your customer as the bottom line. The math behind it is simple: Every time you delight a customer by… Continue reading Your customer is the bottom line

What’s your Easter Egg?

Easter is upon us (if you subscribe to that religious belief) and with that also the hunt for Easter eggs. If you have got any time off, now may be a good time to spend some time away from it all and contemplate what the Easter egg of your business is; that hidden gem that… Continue reading What’s your Easter Egg?