What will the Work-from-home (WFH) movement mean for local economic growth prospects? And for startups looking to facilitate this new way of basically organizing the economy?
Futurist Thomas Frey has an interesting take, in which he basically says that while flexibility for people and corporations will be at an all time high, the demands on investment in infrastructure is going to be gigantic.
Of course he is referring to the investments in bandwidth, support infrastructure (incl. education) etc., but my bet is that the investment opportunity in more soft components of these emerging ecosystems is going to be just as massive.
Many will doubtless see the WFH future as the domain of the big tech companies. But I think there are countless opportunities for startups to come in, seize opportunities to make this new reality ‘gel’ better and build some very substantial businesses from it.
I especielly think this is going to hold true as the big corporations by default probably are the least suited towards figuring out what a new flexible workday outside the corporate controlled office should look and feel like. Here the more nimble, creative players should have a very good chance of carving something out (before they are eventually acquired by the big players, of course).
We may indeed be on the brink of a golden age for digital tools and services supporting a remote economy. The question is who are going to go after it, and what kind of products and services will end up winning in this space.
My girlfriend and I have decided to build a new home for ourselves and our two daughters.
The other day we got a VR model of our new home from the developer. Besides it being a very strange feeling to take the first virtual steps in our new home, it also cemented a great point about Apple as a tech ecosystem versus anybody else.
At work I used our Airtame in one of the meeting rooms to project the VR model from my phone to the big screen. It could be done, but the experience of moving around had quite a lot of latency, so I quickly gave up on it.
At home in the evening, I projected the same model to our TV using our Apple TV. And the experience was just fluid and flawless, and we could really enjoy walking around our new home on the big screen rather than on the small iPhone screen.
The Apple tech ecosystem just worked. Flawlessly.
I think there is a larger point here:
Apple is not only about great products and services in itself. It is about being better together. It is about creating a premium experience that is designed to – at every twist and turn – reinforce the feeling that you made the right decision when you chose to engulf yourself into the Apple ecosystem.
And continuously pay a premium for the privilege of doing so.
For me that is the real beauty about Apple and it’s business model that makes it stand out above and beyond the rest out there. It is incredibly powerful.
But – and here is the word of warning – it is also hard to be truly inspired by. Because there is only one Apple. And there will (most likely) continue to be only one Apple.
And no, you or your company will never be like Apple. You need to know that and be at peace with that.
But that doesn’t mean you shouldn’t fully enjoy and get inspired by the Apple experience.
Today, inQvation and a bunch of other leading Danish VC’s are launching the initiative “A Helping Hand” aimed at helping the Danish startup ecosystem through the consequences of Covid-19.
The idea is as simple as its brilliant: Apply and receive 30 minutes of free advice from industry VC experts on how you make sure that your startups make it through this unprecedented crisis.
The initiative reflects in a super positive way on how we think and work at inQvation. Whenever we engage with a startup we do it not only with capital capital but also with human capital;
Expertise and a helping hand in trying to help the entrepreneurs, we work with, become as successful as (in)humanly possible.
Or as we put it:
We. Help. Entrepreneurs. Succeed.
No matter, who you are, what stage you’re at, what industry you’re in and what your Covid-19 related challenges are, apply today for free advice from people who have seen and experienced more than most – and are there to help.
Greg Satell makes a very important point when arguing that even the best ideas cant’ make it on their own – they all need an ecosystem to thrive. Without they risk losing out to lesser ideas properly seeded through various channels. And that is – often – a real shame.
The point is worth mentioning because a lot of people with great ideas are very protective of them. For one, they fear someone will steal their idea, while in reality there are most probably already at least one or two competing teams working on the same thing somewhere in the world. Second, they want the most possible ownership to the idea, fully forgetting that it’s better to have 50 percent of a winner than 100 percent of a loser.
From all my experience in working with partnerships and – by extension – ecosystems, it seems to me that people still don’t really ‘get’ it when it comes to creating win-win relationships. If you start to think about it, it is a scary amount of potential value creation that gets left on the table every single day.