The new WFH opportunity

What will the Work-from-home (WFH) movement mean for local economic growth prospects? And for startups looking to facilitate this new way of basically organizing the economy?

Futurist Thomas Frey has an interesting take, in which he basically says that while flexibility for people and corporations will be at an all time high, the demands on investment in infrastructure is going to be gigantic.

Of course he is referring to the investments in bandwidth, support infrastructure (incl. education) etc., but my bet is that the investment opportunity in more soft components of these emerging ecosystems is going to be just as massive.

Many will doubtless see the WFH future as the domain of the big tech companies. But I think there are countless opportunities for startups to come in, seize opportunities to make this new reality ‘gel’ better and build some very substantial businesses from it.

I especielly think this is going to hold true as the big corporations by default probably are the least suited towards figuring out what a new flexible workday outside the corporate controlled office should look and feel like. Here the more nimble, creative players should have a very good chance of carving something out (before they are eventually acquired by the big players, of course).

We may indeed be on the brink of a golden age for digital tools and services supporting a remote economy. The question is who are going to go after it, and what kind of products and services will end up winning in this space.

Personally, I can’t wait to find out.

(Photo by Jason Strull on Unsplash)

Re-imagining the office

If you ever had to re-imagine the office post-Covid-19, how would you do it?

Personally, I think a very interesting opportunity lies in getting the answer right to the above question. And I am pretty sure, it won’t be easy.

Look at it this way;

Many companies have already stated that their going to offer work-from-home as an option going forward and as a result are letting go of office space. Some companies have even abandoned the office altogether.

At the other end of the spectrum, many people are reeling from being socially secluded and not being able to have in person interactions with colleagues and co-workers. While distance is great for some, closeness and togetherness is life’s salt for others.

Then add in the pre-pandemic office and it’s rather mundane interior design and commodity perks (fussball tables, Friday bar etc) seeming rather dated and boring by now and ready for the total revamp.

And then – and then – potentially add in some nifty new tech.

What you have is a super interesting cocktail of ingredients that could potentially make up a very interesting and tasty recipe for the Future of (On Premise) Work.

And my gut feeling is that the ones who get this right – probably from starting all over reimagining the experience, function and most important feeling of the future office – will have a golden opportunity.

(Photo: Pixabay.com)