Map your GTM options

When I meet with young startups there is one thing that often springs to mind on the commercial side: The tendency towards picking a business model on the shelf, often inspired by what others are doing, and settle on that as the model going forward without much further thought than that. The reasoning seems to… Continue reading Map your GTM options

Commercialization as a science

When you're working with researchers and/or developers, it can be super easy to completely focus on the research, the science and the product it is all (potentially) leading towards and the inherent value herein. And that nothing else matters to your future success. But that is a flawed assumption. Cool technology doesn't cut it on… Continue reading Commercialization as a science