Are you customer obsessed? Is your startup? I think the question is relevant to ask, as I see quite a number of startups, who claim to be customer focused but in reality aren't. Let me give three specific examples of what I mean. You leave revenue goals to sales. It is up to them to… Continue reading Why customer obsession matters
Tag: obsession
Customer check-in
One thing I find very fascinating is that for a lot of startups there seems to be an almost inverse relationship between the energy put into acquiring and onboarding customers versus the energy put into keeping them as happy customers for the long term. Of course most startups do customer satisfaction surveys, NPS scores etc,… Continue reading Customer check-in