The HelloFresh test

One of the basic common rules for startups is that if what you’re working on is worth doing, you’re bound to have competition (unless you’re operating in one of those rare spaces, where you have spotted something before anyone else, of course).

With so many services – especially in the consumer space – feeling more or less alike or at the very least trying to serve the same need or solve the same problem, you need to ask yourself, what the differentiator between success and failure is going to be.

There are quite a lot to choose from, but one of the ones, I increasingly believe a lot in is the end-to-end Customer Experience, i.e. everything from the smoothness of using the product and get what you need to the overall feel of the entire experience.

If you want to learn from the best – or those believed or rumored to be the best – there is only one way to go about it: To try the service out and see for yourself.

For that reason I have made a personal decision:

I am going to be trying out a different services in quite crowded consumer spaces over the coming months to get a sense of how those that get singled out for their Customer Experience and their ability to execute ruthlessly against it actually work.

I have already signed up for the first one: HelloFresh.

HelloFresh is rumored to be a cutthroat business that are very good at executing flawlessly in the crowded meal kit market.

They have just entered the Danish market, and I have signed up to give it a spin. The Danish meal kit market is super crowded with all sorts of services, and I have previously tried a few without being overly impressed.

So I am very curious to see, if my experience with HelloFresh is going to feel any different – if I can FEEL the execution. And what – if anything – I can learn from it to bring to the other things I am working on.

Because, yes, it always pays to get inspired from other industries for what you’re trying to succeed with yourself.

I will keep you posted on what I learn.

(Photo: Pixabay.com)

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