Startup learning from ‘P.S. I Love You’

The Danish Heart Foundation just announced that they are closing down their youth-oriented dialogue website ‘P.S. I Love You’ a mere 3 months after launching it in May. ‘P.S. I Love You’ have been surrounded by a lot of controversy focusing on working with alternative, holistic thinking partners at odds with the foundations of the…

5 learnings from HelloFresh

Recently I made a commitment to try different products and services out in order to try and get a better understanding of what it is the best consumer-focused digital companies do that make them so successful. My starting point was HelloFresh which just recently launched in Denmark. Monday I got my first shipment from HelloFresh;…

The HelloFresh test

One of the basic common rules for startups is that if what you’re working on is worth doing, you’re bound to have competition (unless you’re operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services – especially in the consumer space – feeling more…

Hello launch pad!

Yesterday was a super important day for our inQvation Studio-team; it was the day where we got the final formal board approval for our first spinoff. While it has been in the works for a while (and we have been recruiting for the team for some weeks now) there is always something special about getting…

Test your candidates

I am not only in the process of recruiting a Head of Product for our new MedTech X. I am also trying to find a new experienced UX/Designer for our inQvation Studio team. The approach around recruiting is the same: Ditch the traditional job ad and application process and instead allow interested candidates to book…

Say Hi! to FIXDIT

Today we’re soft-launching a simple pilot of our latest project, which we call FIXDIT. FIXDIT is for homeowners and home maintenance professionals who wants to get rid of all the horror stories about home maintenance and redecoration projects. It is a challenging area, and lots of homeowners put off doing projects for fear of getting…

Stay nimble when you need to

One of the easiest things is to get carried away by your great idea. For many aspiring entrepreneurs it just happens straight out of the gate. But even for those who have learned and accepted that getting to product/market-fit is an experimental process, it can be tricky to stay the course and be true to…

Remember the MVP?

Countless times when people talk about doing an MVP, what they are really deep down looking to do is something that resembles the finished product. Or at the very least should be used as a quite feature heavy and robust stepping stone towards the finished product. It is a misconception though. MVPs in its original…