You’re (likely) not a pro

A couple of weeks ago, I ordered a new pair of shoes. I don’t do that often – it’s kind of one yearly event – and I settled on a pair of ‘Nike By You‘ customized shoes. Not because I wanted to but because they were actually cheaper than some of the other models, I…

Test your candidates

I am not only in the process of recruiting a Head of Product for our new MedTech X. I am also trying to find a new experienced UX/Designer for our inQvation Studio team. The approach around recruiting is the same: Ditch the traditional job ad and application process and instead allow interested candidates to book…

It takes a team to win

Great teams succeed together. A team full of individual stars lacking coordination and communication between the various positions fail no matter how good and expensive they individually are. If those things are true in sports, does it come as a surprise that it goes for corporate innovation as well? A great football manager knows that…

Treasure the soft skills

When you’re looking to solve a problem and improve something for someone, empathy matters. You need to be able to put yourself in the shoes of the customer, feel their pain and use the insight generated to fuel your product development efforts. When we fail to employ empathy and other soft skills like it, we…