A bit too Fresh

Some months ago I started subscribing to the Hello Fresh meal-kit service because I was puzzled about the international juggernauts foray into a Danish market that I already found quite saturated. Fast forward a few months, and I am still subscribing to the service. Yes, it has it's kinks and minor mistakes here and there,… Continue reading A bit too Fresh

5 learnings from HelloFresh

Recently I made a commitment to try different products and services out in order to try and get a better understanding of what it is the best consumer-focused digital companies do that make them so successful. My starting point was HelloFresh which just recently launched in Denmark. Monday I got my first shipment from HelloFresh;… Continue reading 5 learnings from HelloFresh

The HelloFresh test

One of the basic common rules for startups is that if what you're working on is worth doing, you're bound to have competition (unless you're operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services - especially in the consumer space - feeling more… Continue reading The HelloFresh test