Ulysses for the win

For quite a while I have been looking for an editor for my writing of blog posts such as this one.

And finally I think I have found it in ‘Ulysses’.

Of course I could use the standard WordPress editor, but I often write at odd times in the day – early morning and late evenings – and I just don’t find the full online editor that appealing or inspiring for regular posts.

I need something more nimble than that. Something that allows me to take notes, leave for a while, get back and pick things up and finally end up with the piece, I am looking to write.

‘Ulysses’ gives me all of that;

It provides an ‘Inbox’ where I place my drafts. That way I can always jot some quick thoughts down and leave it for later, and I always have a 100% overview of what I am working on.

When I have done writing, I use the upload tool to publish as a draft to my WordPress site, and I can then use the interface there to check that everything is as it is supposed to be, before I hit ‘Publish’ and it goes out there on the big internet.

Once I have published the piece, I move it to the ‘My Projects’ subfolder with my websites name on it, which syncs with iCloud and works as an excellent archive for published pieces. The great thing about this is that mentally I know that when I transfer a piece to this folder, I am done with it. And I can go back to the ‘Inbox’ and focus on upcoming pieces.

It works super great, and I can’t recommend ‘Ulysses’ enough, if you need a different editor for your writing than your standard, somewhat clunky web interfaces.

‘Ulysses’ is for Mac, comes with a free 14-day trial after which there is a small monthly subscription.

(Photo: Screenshot)

A bit too Fresh

Some months ago I started subscribing to the Hello Fresh meal-kit service because I was puzzled about the international juggernauts foray into a Danish market that I already found quite saturated.

Fast forward a few months, and I am still subscribing to the service. Yes, it has it’s kinks and minor mistakes here and there, and yes, sometimes deliveries are a bit late. But overall the concept works, and it has made catering for the family meals a slightly less daunting and stressful task.

So while the service as such works, I am not too enthusiastic about the way that Hello Fresh aggressively markets their service;

Buying advertorials in leading tabloids is one thing. No problem there. But doing the same on less reputable marketing blogs with dodgy names and even dodgy’er content is just stupid IMHO.

On short term metrics the approach may work. But by associating themselves with these kinds of methods, they’re exposing their brand – the core of the service – into a less positive light, where people start to get annoyed.

I mean, why in Gods name do I get these ads in my Facebook feed multiple times every single day, when I am already a loyal subscriber?

The only thing these ads make me do is read the comments, where people are complaining about the advertising and relating them to some less than stellar reviews of the service on Trustpilot.

Customers are adding the numbers up, and my bet is that the tactics are keeping more people from subscribing than adding new subscribers to the service.

The trouble for Hello Fresh is that they will most likely not see this ‘dark number’ of potentiel subscribers who decide against the service. And they should. Because that is ALSO a direct result of their marketing efforts.

Therefore, dear Hello Fresh: Please review your marketing strategy and approach and stop giving your own concept and service a bad…ehhm…taste in the mouth.

(Photo: Pixabay.com)

Preparing for lift-off

Photo: Pixabay.com

This website is getting a revamp. It will be all from scratch again. One experiment at a time.

From May 1 2019 and onwards, you can expect Tumblr-style (in)frequent blogging here. A mix of experiences experimenting, sharing of links on experimentation to develop new (juggernaut) businesses and what else, I can think of as relevant.

The form will be short. And hopefully sweet. Maximum 3 paragraphs of text. And on that note: I’ll be back!