The last week or so I have been busy building the first simple prototype of our upcoming app – a pre-MVP – for the MedTech startup, we’re working on getting off the ground. We will be getting it out there to get early feedback just after Christmas.
It is a daunting process.
Not only is it daunting to try to find the different pieces that when stitched together could form a somewhat crude but credible first go at what we will initially be trying to bring to market to create value for patients.
No, the most daunting part is that youre airing your idea(s) and inviting feedback from real potential users. And doing so full knowing that they can throw whatever they want in the form of feedback and criticism against you.
The prospects of getting feedback from people – or worse yet; hearing nothing at all because no-one will try it out – is so excruciating it can be a real challenge to push that ‘Publish’ button and get it out there.
But there is just no way around it;
If you never launch anything – not even a very crude, embarrasing prototype – you will by definition have failed completely.
So, reversely, by just getting something out there for people to provide feedback on is infinitely better and an infinitely greater step towards any kind of potential future success.
There are a lot of things that aren’t exactly rocket science. But space-analogies are nonetheless still pretty powerful in terms of exemplifying things and efforts that may seem out of this world.
Back when I was a kid, my biggest dream was to one day to get the opportunity to launch a Saturn V-rocket. You know; hit that big button (which I imagine it must be) and just observe this mightiest of machines mankind has ever built rise gracefully towards the infinite space.
What makes space-analogies so relevant in regards to venturing into the innovation unknown is what it says about those, who don’t do it.
After all, one thing is to be an ‘astronaut’ and put yourself out there where no one or only few have gone before. On the flipside of that is the ‘know it all’ type, who prefers to stay firmly on the surface of the Earth, conscious of all the risk associated with moving – and thus ending up not moving at all.
Going for a peek in ‘outer space’ seems somewhat more interesting, no?
Yes, there is an abundance of risk associated with venturing out in the unknown, and yes, there are numerous times when you can and will question, why you got on top of that rocket to begin with. But that doesn’t make it wrong. That just makes you normal – despite your ambition to challenge ‘gravity’.
When you look at it that way, going above and beyond where you have gone before suddenly looks an even more interesting prospect.
PS: If you want to play around with launching a Saturn V-rocket from inside of the Apollo command module, you can play around with a cool online demo here.