From fad to phenomenon

Personally, I am no big believer in all the talk about the ‘metaverse’; the idea that AR, VR, crypto, NFTs and other good stuff is going to be woven together and present a whole new kind of digital layer to our physical existence.

But I am reasonable enough to agree that when enough big players with big, big muscles are talking about the same thing – or at the very least the same ballpark of a thing – the likelihood of it coming to fruition grows significantly.

Simply by applying brute force, so to say.

The way I see trends, I don’t see them as a force of nature. I see them as entirely man made. They are what happens when enough powerful people agree to move into the same general direction and drag all the rest of us along.

Thus a powerful tool for spotting trends is listening in on what people talk about and what the powerful people with ability and money actually does. What they do doesn’t necessarily have to make a lot of logical sense from a qualitative point-of-view – it’s all about the quantity here.

Does that mean that big trends will work for the better for all of us? Not necessarily. It just means that when there is money to be made from something happening and arguing its a positive thing for the greater good, it will happen. No matter if it is, indeed, good or bad.

That’s basically how you can turn a potential fad into a phenomenon.

(Photo by Richard Horvath on Unsplash)

Celebrate invalidation

There is one thing we often forget when we talk about validating ideas and business models for startups (or any other entity for that matter);

That it is also an accomplishment to invalidate something.

Usually we have a tendency to see things that didn’t work out as extremely wasteful from which only fractions can be saved for later use. If we’re lucky, that is.

Nothing could be more wrong.

Not only do we get immense learning when something doesn’t go according to plan. Here everything is only lost if we forget to put those learnings to good use the next time we venture into something new.

We also save precious time. Especially if we manage to get to the invalidation of an idea or a business model relatively quickly.


Because if we conclude that something is not worth doing, it’s better to get to that point sooner rather than later, so you don’t spend to much on something that is going nowhere.

Simple really.

Add to all of the above that one of the hardest things is to work diligently to try to destroy your own idea, before it gets to far, and the picture of invalidation as something to be celebrated every bit as much as successes are become that much clearer.