The last week or so I have been busy building the first simple prototype of our upcoming app – a pre-MVP – for the MedTech startup, we’re working on getting off the ground. We will be getting it out there to get early feedback just after Christmas.
It is a daunting process.
Not only is it daunting to try to find the different pieces that when stitched together could form a somewhat crude but credible first go at what we will initially be trying to bring to market to create value for patients.
No, the most daunting part is that youre airing your idea(s) and inviting feedback from real potential users. And doing so full knowing that they can throw whatever they want in the form of feedback and criticism against you.
The prospects of getting feedback from people – or worse yet; hearing nothing at all because no-one will try it out – is so excruciating it can be a real challenge to push that ‘Publish’ button and get it out there.
But there is just no way around it;
If you never launch anything – not even a very crude, embarrasing prototype – you will by definition have failed completely.
So, reversely, by just getting something out there for people to provide feedback on is infinitely better and an infinitely greater step towards any kind of potential future success.
So just do it.