There is one thing we often forget when we talk about validating ideas and business models for startups (or any other entity for that matter);
That it is also an accomplishment to invalidate something.
Usually we have a tendency to see things that didn’t work out as extremely wasteful from which only fractions can be saved for later use. If we’re lucky, that is.
Nothing could be more wrong.
Not only do we get immense learning when something doesn’t go according to plan. Here everything is only lost if we forget to put those learnings to good use the next time we venture into something new.
We also save precious time. Especially if we manage to get to the invalidation of an idea or a business model relatively quickly.
Because if we conclude that something is not worth doing, it’s better to get to that point sooner rather than later, so you don’t spend to much on something that is going nowhere.
Add to all of the above that one of the hardest things is to work diligently to try to destroy your own idea, before it gets to far, and the picture of invalidation as something to be celebrated every bit as much as successes are become that much clearer.