Dead before arrival

The European Super League in football is all but dead.

Late last night all six founding English teams decided to abandon the ‘league’ before it got off the ground, and this morning one of the villains of the tale, Fenway Sports Group, issued this apology to everybody involved at the club.

You can look at it in many different ways, but I think the apology holds an important lesson for all:

This is what you risk happening when you try to get a solution to market without having any real understanding of the customer demand.

While it is clear that the 12 clubs originally involved in the plans have a massive worldwide fan base, the die hard supporters – the core of every CLUB – have shown nothing but disgust for the plans. And the ‘plastic fans’ are not enough to make the plan viable in any way.

Let’s look at this as a classic example of a large scale experiment gone horribly wrong.

(Photo: Pixabay.com)

Startup-life as football fan

People who know me well also know that for the past close to 30 years, I have nurtured a deep passion for Blackburn Rovers Football Club. (Heck, this season our Danish supporters club even have a first team player sponsorship between us).

From a distance I have witnessed ups and downs (and lets face it; the last 10 years have been most on the downslope), and I have felt both the joy and the pain of being so much into something you just passionately want to end up well.

When I think of it, I think that a lot of what you experience on the emotional side as a passionate fan is similar to the emotions you go through when trying to build and be successful with a startup;

A few times the team will be firing on all cylinders, dominate the opposition and score a plethora of goals to the extend that you almost get tired of winning.

Sometimes the team will be playing really well but be unable to get the ball across the line for a goal. Super frustrating times and instead of feeling you at least got a draw and a point, you will rue the two points lost from the win that was not to be.

Sometimes your team plays well for 88 minutes, commits a really howler – or the goalkeeper forgets he can use his hands – and you will loose at the death of the game.

Sometimes you will just get run over by a superior side, and the most important job is how to put it behind you and move ahead with confidence to the next game and the next opportunity.

And sometimes you will be able to pull off the upset of the season, but superior opposition – and have absolutely no idea how you did it but still delight from your triumph.

But most of the times the team will be in there battling back and forth over 90 minutes plus added time, feeling on top in some periods of the game and hugely under pressure during others. And the scoreline most likely won’t reflect the amount of effort put into achieving whatever boring result, you end up with.

But there’s still passion, energy and tenacity to get it right and ultimately win. And you never, ever lose hope that your team will prevail in the end.

(Photo: Blackburn Rovers Football Club)