Doing interviews

When I conduct interviews with potential customers I like to do it in two rounds. The first round is an online questionaire that establishes the base and provides context for the interview. Customers agree to filling it out and are usually very good at it. What it does is that it helps me understand them…

Streamlining interviews

When you are doing customer interviews, it can be super hard to both ask the right questions, make appropriate notes and be present in the moment to actually hear and understand what people are truly saying. I have created a small workaround for this. I have started to use Typeform as my notepad for customer…