Corona thoughts, part 2

Work

It’s been a couple of weeks now. And while understandably there are a lot of businesses and startups in despair, I also sense some opportunities to look beyond the current corona pandemic and lockdown.

People are easier to get in touch with, because they’re home. Of course many are in video meetings, but it’s still easier. Negotiations become more pragmatic because we’re more left to our own devices. People will tell you ‘Yes’ more because they’re just happy somebody is offering opportunities. And people will give more thoughtful responses to propositions because they have better time to do their own personal due diligence.

I am not in any way, shape or form advocating for more of the same. I am just quietly saying that there is also opportunities in the current climate, if you just look for them and can distance yourself a bit from all the doom and gloom.

(Photo: Pixabay.com)

Building in a void

Testing

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case?

Have you ever asked your customers how they find the hidden gems out there that can help them solve all their problems? Have you ever heard them explain how they actively go looking?

We have a tendency to think that everybody is always looking for something new and shiny. In many cases it is totally not the case. Which makes it important for you to avoid the temptation of building something hoping they will come. They most likely won’t – not by themselves anyway. So make sure you have a strategy for how to get them to notice you properly.

(Photo: Pixabay.com)