Normally I try not to comment on areas that are unrelated to my daily work. But today is a small exception.
Doing some research into the coming apocalypse for 3rd party tracking and advertising, one thing struck me: In order to market something as a brand going forward, you need to have your own 1st party data. That means you need to be strong, valuable and relevant enough to build connection.
All those companies that are essentially taking the low road to everything just producing more stuff and caring more about the quick buck than building relationships will have no other option but low yield filler networks. Which means we will pay even less attention to them.
So, after all, something good is coming out of the abolishment of 3rd party tracking.