All the teams did a great job, and in the end Kleen Hub ran away with it. I will now get the opportunity to help them grow their circular concept within fast food packaging over the coming months. It is a really great team with an equally great idea, and I can’t wait to get started.
It has been an amazing experience to start from scratch with no more than a vague idea and then finish off with being able to crown a winner. We have learned a lot from it – the good and the not so good – and we will spend the coming weeks reflecting and documenting our learnings, so we can hopefully return with a new edition of the iQnite case competition at some later point.
During the years I have met many people who have been incredibly frustrated trying to make good use of Business Model Canvas. They often follow a traditional hype cycle, where they start up enthusiastically and full of energy and purpose only to burn out after a week or two with little progress.
While it is easy to blame the tool, the tool is not to blame here. It is more about how people are trying to use it and how little knowledge they have about effectively using it. Because Business Model Canvas can be an incredible useful tool – if you know how to use it to orchestrate building your business model.
It is a hard thing to teach, so the best thing is to show it. Luckily there is a poster boy example of stellar use of it from the International Business Model Competition in 2013, where OWLET knocked it out of the park and won with their incredible use of the model. Go and watch the video here – and then go and get the true value out of Business Model Canvas.