Recruit by objective

Too many startups are still looking towards other startups and their org charts, when they recruit to expand their teams. While there is of course something to be said about having someone on point to fill the various operational roles in the startup and ensure smooth operations, navigating by org chart is typically a pretty… Continue reading Recruit by objective

Keep winning

When looking at B2B startups, it’s super easy to get impressed by a well-executed growth model that brings new customers in in droves. Of course it is; sales is an art and can be a super tricky one at that, so every time a startup succeeds in closing a deal, it’s reason to celebrate. But… Continue reading Keep winning

Bad market feedback

One of the hardest things for many startups is dealing with bad market feedback; the sense that what you have been trying to bring to the world just isn’t being that well received at all. It is the flipside of doing market testing and validation. While obviously the right thing to do, we always go… Continue reading Bad market feedback

The right experiments

When you’re experimenting with new technologies and new ways of doing things, make sure that you get the order of sequence right. Don’t fall into the trap of experimenting based on what is easiest from a technology point-of-view. While it may seem like a great idea and a good way to get started and move… Continue reading The right experiments

Cash value of communication

Often times I meet people who question the value of a focused, operational communications strategy. The argument is that there are plenty of other more important jobs to get done before looking coherently at communications. Allow me as a former communications professional to take a step back and look at the kind of value, great… Continue reading Cash value of communication

The power of disagreement

Being in disagreement sucks. Not only is it a sure way of ensuring you defocus from what you should ideally be working on. It also can be completely draining of energy. And depending on how the disagreement plays out, it can be downright nasty and make you want to head for the exit. But there… Continue reading The power of disagreement

3 tips for setting OKRs

Today marks the beginning of the last quarter of the calendar year 2021. For many that’s an opportunity to assess previous objectives and set up new ones for the new quarter using the OKR method made famous by Google. That’s all great. But what many find is that OKRs can actually be quite tricky to… Continue reading 3 tips for setting OKRs

It takes a full team

One of the great misconceptions in working to build a startup from scratch is that you need only be great at one thing - typically product development - and then you can wing and learn the rest. Why do I think it’s a wrong approach? First of all, you’re essentially working on a wrong assumption… Continue reading It takes a full team