Keep winning

When looking at B2B startups, it’s super easy to get impressed by a well-executed growth model that brings new customers in in droves. Of course it is; sales is an art and can be a super tricky one at that, so every time a startup succeeds in closing a deal, it’s reason to celebrate. But… Continue reading Keep winning

The crisis plan

One of the worst things you can do is to try and make important decisions when you’re under great stress. While it can sometimes be necessary, the chances that you get it right are rather slim. The best way to mitigate the risk of ending in that situation is to always have a contingency plan;… Continue reading The crisis plan

Ask strategic questions

Not everybody is a brilliant strategist. And that’s ok. Yet every founder team need a strategy for how to develop and grow their startup, and what do you do, if the very thought of developing a strategy just gives you an uneasy feeling? The simple answer is that you make it as easy as you… Continue reading Ask strategic questions

Don’t try to be Keith Richards

Whenever you talk of ‘Sex, drugs and rock’n’roll’, you have to think of the legendary Rolling Stones. Not only have they made an eternal contribution to great music that will live forever. They have also lived the above myth to the extreme. Lead guitarist Keith Richards has been chief among those trying everything on the… Continue reading Don’t try to be Keith Richards

Vision needs strategy

Most startups are founded on a vision; a wish to help bring about change to something in the world. But many lack a coherent strategy of how to get there in the end. How come? The difference is in the meaning of the various words. A vision is like a desert mirage. It’s aspirational, something… Continue reading Vision needs strategy

The dangers of ‘digitalization’

The Danish Management Society's new focus on "Digital Reshaping" - whatever that wording means - made me think; Whenever somebody talks about the need to 'digitalize' products or processes in an old industry company, you as a digital expert should be quite alert. Perhaps even worried. Because what does the phrase really mean? I will… Continue reading The dangers of ‘digitalization’

TikTok and a lot of…nothing

What does a Trump rally, TikTok users and startup tactics have in common? They are here and now - and there's not necessarily a grand plan for how to move on from here. When I saw that apparently a viral TikTok prank of securing tickets for Trumps rally in Tulsa and then (of course) not… Continue reading TikTok and a lot of…nothing