Getting the verdict

Field work

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we’re testing out.

This is always when things start to become tricky. You can have what you believe to be the best idea ever in your head, but it is only when you show it to others – and particularly those who are going to (hopefully) become your customers that you will really know, whether you’re on to something or not. It can be really frightening.

But this is where you need to remember that the only thing that matters is customer feedback. And you can’t get any, if you don’t get it out there and start to get some reactions. And you can’t change things – pivot even – unless you get brutally honest feedback. Which, in turn, you need to be able to succeed. So. Just. Get. It. Out. There.

(Photo: Pixabay.com)

Critical certainty

Testing

Uncertainty seems the only constant when you’re working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty.

You can not – and shall not pursue – total certainty at any point in time, because doing so will slow you down and get you bogged down in process.

What you can however do is try to identify the factors most critical to success in your business and work towards getting to more certainty in those particular areas and use the insight to really rocket-fuel your success.

(Photo: Pixabay.com)