The complexity trap

One of the great privileges of my job is that I get to meet a lot of different startups and their founder teams and hear about their ideas, and how they have the ambition to take on the world and conquer it. Among these great people are also seasoned veterans trying to turn great insights… Continue reading The complexity trap

No-code sort of FTW

Back in the day when you wanted to build a startup you either needed to be or to find a skilled developer in order to get anything done. This hard requirement was one of the reasons why developers generally won the designation 'rockstars' on most ambitious startup teams; you simply couldn't do without them. You… Continue reading No-code sort of FTW

The satisfaction trap

With the end of free money being upon us, we will undoubtedly start to wonder more about how we spend our money. That will also manifest itself to the digital products and services we use, where we will be more keen to ensure that we feel, we get real value for our money. But not… Continue reading The satisfaction trap

BMaaS

Have you ever thought about how many different SaaS tools for business there are, who help you get things, you have decided on doing, done, but how few (great) tools there are at helping you reach the right operational decision about what to do? As a former business manager with a deep passion for getting… Continue reading BMaaS

Tracking progress

As a former business manager at Microsoft, I am almost bred up on KPI’s, metrics, tracking progress and so forth. Sometimes even to the extend where I have a hard time understanding, why it is a more alien concept to many. Including some startups. The way I usually frame it is that you cannot play… Continue reading Tracking progress

Map your GTM options

When I meet with young startups there is one thing that often springs to mind on the commercial side: The tendency towards picking a business model on the shelf, often inspired by what others are doing, and settle on that as the model going forward without much further thought than that. The reasoning seems to… Continue reading Map your GTM options

The crisis plan

One of the worst things you can do is to try and make important decisions when you’re under great stress. While it can sometimes be necessary, the chances that you get it right are rather slim. The best way to mitigate the risk of ending in that situation is to always have a contingency plan;… Continue reading The crisis plan

Triangulating opportunity

Some people get great ideas out of nowhere. They just pop up at the most unusual times and places. Other people can spend weeks looking over the ocean hoping to catch onto something and eventually leave the beach empty handed. And some people just have a basic fear of the blank sheet of paper -… Continue reading Triangulating opportunity