Bad market feedback

One of the hardest things for many startups is dealing with bad market feedback; the sense that what you have been trying to bring to the world just isn’t being that well received at all. It is the flipside of doing market testing and validation. While obviously the right thing to do, we always go… Continue reading Bad market feedback

The crisis plan

One of the worst things you can do is to try and make important decisions when you’re under great stress. While it can sometimes be necessary, the chances that you get it right are rather slim. The best way to mitigate the risk of ending in that situation is to always have a contingency plan;… Continue reading The crisis plan

Ask strategic questions

Not everybody is a brilliant strategist. And that’s ok. Yet every founder team need a strategy for how to develop and grow their startup, and what do you do, if the very thought of developing a strategy just gives you an uneasy feeling? The simple answer is that you make it as easy as you… Continue reading Ask strategic questions

What’s the right price?

There are a number of fundamental questions in business, and one of the most fundamental ones to any business is the one of what to charge for your product? Clearly there is not one 100% correct answer for that question as it always depends on a lot of different things. And yes, pricing is a… Continue reading What’s the right price?

Dealing with lost outcome

A couple of years ago I had the great pleasure of helping an interesting startup in the data management and analytics space get off the ground. Part of that was to help them pitch to early angel investors in order to get the first funding. And one of the international investors we talked to had… Continue reading Dealing with lost outcome

Reframing “How Might We…”

In my previous agency job I spent quite a lot of time working with the Google Design Sprint methodology, and I even got to a couple of moments of fame, when I both ended up teaching the methodology at the Danish Technological Institut as well as running a sprint for Google themselves. There were -… Continue reading Reframing “How Might We…”

Vision needs strategy

Most startups are founded on a vision; a wish to help bring about change to something in the world. But many lack a coherent strategy of how to get there in the end. How come? The difference is in the meaning of the various words. A vision is like a desert mirage. It’s aspirational, something… Continue reading Vision needs strategy

”iHealth”: Challenge or opportunity?

Rumors have been rife for some time that Apple is working on including sensors for blood pressure, blood sugar and alcohol levels in an upcoming upgrade of the Apple Watch-series. “iHealth” - for the lack of a better term - seems to be on the horizon. And while nothing is certain at this point -… Continue reading ”iHealth”: Challenge or opportunity?