Reframing “How Might We…”

In my previous agency job I spent quite a lot of time working with the Google Design Sprint methodology, and I even got to a couple of moments of fame, when I both ended up teaching the methodology at the Danish Technological Institut as well as running a sprint for Google themselves. There were -… Continue reading Reframing “How Might We…”

The 3 problems with ‘purpose’

There are three problems with purpose. The first problem is that a lot of companies really don't have a big interesting purpose aside from making a profit no matter how hard they might go looking for it (which is absolutely fine in itself). You can put a lot of standard webshops into this bucket. None… Continue reading The 3 problems with ‘purpose’

The ‘why’ on paper

One of the really interesting things you come across when you're trying to build what hopefully becomes a great and enduring company from scratch is how much of your initial belief system, values and ambition actually makes it through the immense exercise of making it all happen? While it should be pretty straight forward to… Continue reading The ‘why’ on paper