Reframing “How Might We…”

In my previous agency job I spent quite a lot of time working with the Google Design Sprint methodology, and I even got to a couple of moments of fame, when I both ended up teaching the methodology at the Danish Technological Institut as well as running a sprint for Google themselves.

There were – and are – a lot of great things in the Design Sprint methodology, which when applied in the right way can really bring ideas, conversations and work in general forward.

One of them is the “How Might We…”-question. It is a very elegant way of reframing a problem into an open-ended solution mindset, you can actually use as the foundation for working on fixing that problem.

There is one issue with the question though IMHO: It is not really good at framing the context of the question being asked.

But maybe there is a simple fix for that which makes the question even more powerful to ask? And not only for Design Sprints but for general conversations about vision, strategy and “What’s next?” for our company?

What if you started your “How Might We…”-question with a statement of fact to set the context?

Like: “Since we now have a sales model that works for other peoples products, how might we best introduce our own private label offerings?”

Or: “With maturity reached in our beachhead market, how might we go after the next vertical to grow our business?”

By doing it this way, you not only provide context to the open-ended solution oriented question. You also create a strong sense of why it’s important – almost “do or die” – for you and your team to spend precious time on looking to solve the problem.

And it will eliminate time wasting from those that will always be asking “Why?” whenever you try to introduce a new important project and leaving them with no or at least very little opt-out from stepping forward to help in coming up with the future solutions.

Essentially it underscores the “We” part of this collaborative proces. Which I think is key to the exercise and – done this way – a significant booster to get you set for a concerted, co-operative effort.

(Photo by Camylla Battani on Unsplash)

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