Working remotely is getting a lot of additional buzz following the outbreak of corona-virus, as people all over scramble to try to put themselves out of harms way and/or following the advice of local health authorities.
While there is a lot of great things to be said about working remotely – and there are – there are also some downsides of which the predominant one is this: Missing out on the creative sparks that fly when you bring people together, and they start getting creative.
For me, when people (in the absence of a perfectly legitimate health-related excuse, ed) want to work in a predominantly remote way, they send a signal that they care more about their ways of working than what we are working on; what we are trying to solve. Call me old fashioned, but I am the kind of guy who needs to be able to look my team members directly in the eyes to make sure we are all on the same page, driving for the same results – and feel equally passionate about succeeding. As a team.
Considering all the progress electricity, the combustion engine and other major breakthroughs generated inside 50 years of inception, digital still has very little impactful progress to show for it. At least that’s the argument, Greg Satell makes.
To some extend he is absolutely right. Even though some real breakthroughs have happened and made a lot of things easier – shopping, booking travel etc. – if you think about the money spent, the money wasted, real challenges uncovered and real challenges created by digital, you could argue that he has a point.
But it doesn’t have to be that way. It is still possible to put real challenges – global challenges – at the centre of digital innovation and have those as our guiding posts. It is just a matter of our will. Human will. Not digital as such. Digital is just an enabler. And a potent one at that.
It’s popular to say that it is easy to get ideas. And it is true: It is easy. But more often than not the people saying those exact words are the ones who at the end of the day manages the status quo because they are either empty of ideas, or because they are affraid their ideas will only attract ridicule. Best not get any then.
Wrong! Ideas should always spring to mind, as there are always things that can be improved. The trick is to get relevant ideas. So how do we get there?
First of all, we know our market, our customers and the forces that drive them. A lot of it is culture based on habits, and those things are hard to change. So better know them. Deeply. Second, we always assume an idea is less relevant to begin with and needs to be tested to increase it’s relevance score. We do that through experiments. And thirdly, we borrow from other known structures, incentives and what not from across industries to make sure that through the validation of the idea, it both stays relevant and adds a take to it that differentiates us from our competitors.
That is how an idea becomes relevant, stays relevant and – with a bit of luck – adds a differentiated feel to it that will help fuel its success.