The other day I was revisiting our list of potential ideas to explore further. It is a list we keep in our Studio team to jot down ideas and problems for potential future exploration, and – who knows – a new, exciting startup.
As I went through the list I was reminded of some of the thoughts that went through my mind, when I made the original list and how some of them at the time seemed very far-fetched. A very good example of this is this one:
This just goes to show that what may seem far-fetched today may be totally relevant and a real opportunity tomorrow. Therefore, don’t ever hold yourself back from having those borderline crazy ideas. You may in fact be on to the next big thing.
It’s popular to say that it is easy to get ideas. And it is true: It is easy. But more often than not the people saying those exact words are the ones who at the end of the day manages the status quo because they are either empty of ideas, or because they are affraid their ideas will only attract ridicule. Best not get any then.
Wrong! Ideas should always spring to mind, as there are always things that can be improved. The trick is to get relevant ideas. So how do we get there?
First of all, we know our market, our customers and the forces that drive them. A lot of it is culture based on habits, and those things are hard to change. So better know them. Deeply. Second, we always assume an idea is less relevant to begin with and needs to be tested to increase it’s relevance score. We do that through experiments. And thirdly, we borrow from other known structures, incentives and what not from across industries to make sure that through the validation of the idea, it both stays relevant and adds a take to it that differentiates us from our competitors.
That is how an idea becomes relevant, stays relevant and – with a bit of luck – adds a differentiated feel to it that will help fuel its success.