Twitter is reportedly exploring adding a subscription model to their offering.
Good for them!
However, they should go full throttle and turn Twitter into a full blown subscription product with no free tier.
First of all, my bet is that there is a great willingness to pay from those who see Twitter as a strong platform to communicate, get the message out there and be heard by those who needs to hear and get the insights. There are plenty of other niche examples of this. This goes for politicians, business executives, investors, NGOs of various sorts and media people.
Speaking of those, I think they would actually prefer for a lot of Twitter ‘users’ NOT to be present any more on the platform, which gives me reason number 2 why turning Twitter into a full blown subscription platform is a no-brainer.
Because after all; when was the last time when you heard someone truly relish a Twitter debate full of trolls?
I thought so.
If a lot of of the trolls and bots fell off a cliff and off the Twitter platform, when it turned full subscription, would that be a loss? Eeh, no.
So go, go, GO!, Jack Dorsey! Make it happen.