One of the things I have found while working to create our case competition on climate change, iQnite, is that there is a big difference between outrage about something and passion for doing something about it. Just because you’re outraged about something doesn’t mean that you want to take real action towards doing something about it. Far from it.
While it is easy to find people who are outraged at climate change – just think about FridaysForFuture – it is super, super hard to find people, who are actually passionate about wanting to do anything about it. And it is understandable; protesting is easy, fixing things are hard. Yet the contrast couldn’t be starker.
The way to find the right people seems to be to get personal. Find the people that they talk to on an everyday basis and have them endorse what it is that you are trying to do. That increases the odds of getting people out and getting them committed. Just random trying to get people together and turn their outrage on social media into action won’t make a dent of a difference whatsoever.
For me as an organizer it was an amazing event. When you do something like this for the first time, you are always a bit nervous how things are going to turn out. How many people will sign up? What will their profiles be? What are their ideas about? And how many will actually show up and do the work?
We had set ourselves a goal of getting 8-10 great teams or projects into the main competition. We ended up with 9, which is super. They are very diverse both in focus, industry, background, experience and so on, and it is truly a great experience to get to work with such a great bunch of people looking to drive change.
Yesterday we closed the submissions for our “iQnite Case Competition on Climate Change” with close to 60 dedicated and passionate challengers signed up for the task of trying to create new innovative solutions to tackle climate change.
I am blown away by the richness of ideas and the profiles of the people participating. It took a lot of effort and hard work to get the word out, and we have definitely learned a lot in the process. But it was totally worth it. On the other hand, I am slightly baffled that for all the talk about the need to do something more related to climate change, there weren’t more who were willing and/or able to step up to the plate and actually make an effort.
Next up is planning for the first of two bootcamps. It will take place on November 15-16, and it will be a real challenge to do a programme that fits with the diversity of ideas, industries and backgrounds of the participants. But it is all part of the fun and the experience. So bring it on!