As a former insider turned outsider it continues to be interesting to follow the innovative developments within the media space.
Over a short period of years we have gone from monoliths over new entrants with ambitions to become digital monoliths to individual talents and a plethora of ambitious (monoliths-in-spe?) platforms aggressively hawking their capabilities towards said individual talents.
Name me just one other industry, where the atomization of the business model and its opportunities have been more distributed among those who have the talent to take it on and make something out of it?
The individualization of media is an interesting concept. You don’t subscribe to the omnibus model anymore. You subscribe to a variety of subjects and voices and you’re the editor-in-chief who pieces your own worldview together, independent of media channel(s) and content type(s).
It’s all a big mixtape. But it’s your mixtape.
On the flip side it of course puts into question what happens with the leading common narrative and the common agenda – something we can all relate to and discuss and – by extension – subject our opinions on, ultimately at the ballot box (if we’re so fortunate to live in a society where that is a real and unrestricted civil right for us).
Two points on that:
First of all, media monoliths have by and large done a less than stellar job at guarding that unique role and brought into serious question why it should continue to be theirs to steward.
Second, it is always infinitely better that the opportunities for talent and voices are out there – and more abundantly so than ever – than to have everything on relatively few hands. Like water all the news that remain fit to print will find a way.