The storm hitting The Danish Heart Foundation after their new youth campaign ‘PS I Love You’ was criticized for endorsing – to put it mildly – un-scientific approaches towards a healthier life style for young people holds a crucial reminder for every entrepreneur operating in or trying to do something in the health-space:
Dealing with people with serious conditions is not something that should be taken lightly. Quite the opposite; it demands the utmost care and respect for those you’re trying to make a difference for and the value, you can bring to them.
Furthermore, it is near impossible to get a second chance to make things right. Once you have disappointed it is super hard to come back and convince people that you actually have something valuable to offer to them.
Yes, our personal health is that important. And rightly so.
This offers a stark contrast to most of startup life, where it’s all about getting out there with what you have, fail, learn, iterate and come back stronger. It is a super approach in general – just not in this space.
Of course it doesn’t make the particular case better that it is actually the foundation itself that goes out and miss the mark completely. But entrepreneurs should still take note;
for all the potential of doing good and building potentially great businesses in the health space, you also need to be very aware of all the other things that comes with entering that particular territory.