Every day. Fast Forward.
Back in 2008 me and my present boss had a great dialogue back and forth about a concept, we called "Fan of Fans"; the idea built in Kevin Kelly's 1000 True Fans post that if you could muster enough dedicated fans, you would have the foundation for a solid business. We bought the domain and… Continue reading Fan of fans
Easter is upon us (if you subscribe to that religious belief) and with that also the hunt for Easter eggs. If you have got any time off, now may be a good time to spend some time away from it all and contemplate what the Easter egg of your business is; that hidden gem that… Continue reading What’s your Easter Egg?
Normally I try not to comment on areas that are unrelated to my daily work. But today is a small exception. Doing some research into the coming apocalypse for 3rd party tracking and advertising, one thing struck me: In order to market something as a brand going forward, you need to have your own 1st… Continue reading Leftover crummies
Is there ever such a thing as too much of a good thing? I came to think about it after following a discussion on Twitter about how news media may have been a contributor to their own digital demise by doing too much - or rather: publishing too much - rather than too little. The… Continue reading Infinity beats speed
One of the things that always concern me about doing B2B related products and services is that the user is almost always different from the one who is actually paying the bill. What might constitute a problem for someone down in the organization can be totally overlooked at C-level, making it super hard to get… Continue reading Will they pay?
What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price… Continue reading Get value from values
Greg Satell makes a very important point when arguing that even the best ideas cant' make it on their own - they all need an ecosystem to thrive. Without they risk losing out to lesser ideas properly seeded through various channels. And that is - often - a real shame. The point is worth mentioning… Continue reading Use the ecosystem
Having worked with technology and product development for close to 20 years, I have never considered myself someone who was fascinated by technology for technologys own sake. Rather I have been - and continue to be - fascinated by what kind of problems technology can help solve. Case in point: New search seems to indicate… Continue reading When tech matters