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Will they pay?

09/10/201909/10/2019 Mads-Jakob Vad KristensenLeave a comment

One of the things that always concern me about doing B2B related products and services is that the user is almost always different from the one who is actually paying the bill. What might constitute a problem for someone down in the organization can be totally overlooked at C-level, making it super hard to get… Continue reading Will they pay? →

Posted in ThoughtsTagged c-level, paying, pitch, user, value
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