Black Friday is upon us. Or Black Week as it has turned into here in Denmark.
I have always been sceptic about the event; I don’t see it as an event as such but more as an exercise in trying to get rid of a lot of inventory.
This year with Covid-19 only reinforces that impression. Plenty of stores are simply trying to stay afloat and in business. For understandable reasons.
Hence the week and not just a day, I guess.
I wish every store every succes. But can we at least agree on two things?:
Black Whatever is in essence a flash sale.
A flash sale is a short term thing that has absolute no positive impact on the planet or on the store for that matter
Quite the contrary:
It reinforces short term thinking and every single consumption and sustainability issue we have on this planet.
We can do better in the future, can’t we?