A couple of days ago an old love affair ended, when I deleted the Endomondo fitness app from my phone.
For what seems like many years I have been a loyal Endomondo user, and for a period of a couple of years I also subscribed to the product to be able to get customized workout plans for my running.
It was a really nice and cool product that carried me through a lot of training sessions and a couple of half-marathons – something which I would never have thought, I would ever be able to achieve (yes, I am that bad a runner).
Now it’s being decommissioned by fitness apparel manufacturer Under Armour (UA), who acquired Endomondo a little more than five years ago for close to 100M USD.
Of course I don’t know the inner workings, and why UA has decided to sunset the service, although they apparently want to focus more on more seasoned athletes.
To me it just seems like yet another acquisition gone wrong after the “Look, shiny new thing, gotta have this”-honeymoon ended.
But alas, it doesn’t matter at all; Endomondo is dead.
UA wants me to export my data to their other service MapMyRun. Now, why would I do that after they have just left me out in the cold?
It always baffles me when a company that have just let you down thinks that you want to dive straight back into another adventure with them. I think it’s quite an arrogant assumption.
Instead I have decided to give Strava a go.
I have already clocked my first couple of runs, and I must admit I can see, why Endomondo is being shot down; it just hasn’t got the attention from UA for a long time that I can see Strava is giving their product. It is vastly superior.
Endomondo was great once. Thanks for the memories and the help.