When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000?

But absolute numbers are not that important. More often than not they are a function of the effort and investment to drive awareness and traffic, anyway. No, what matters are the relative numbers.

What big a percentage of those that went to your new website signed up for the offering? How many of those that downloaded the app created a profile? How big a percentage of them actually activated it? And so on. Those are the kind of numbers that matter – the relative numbers. And in combination with some clearly preset success criteria for what they should look like, those are the numbers that will determine whether you are onto something or not.

(Photo: Pixabay.com)