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Back when I took the Prof G Strategy Sprint with Section4, one of the things that stayed with me was just how powerful a great story is in shaping entire companies. I was reminded the other day, when I had a meeting with a seasoned communications professional, where we talked about what great people with… Continue reading The power of a (new) story
Sometimes it can be a huge temptation for a startup to bet the whole shop on a political agenda. Fighting climate change is perhaps the best example. Without arguing the importance of that particular cause - it’s probably the most important one, we face - the pitfalls of betting on political agendas, mission statements and… Continue reading Political bets
If you ever had to re-imagine the office post-Covid-19, how would you do it? Personally, I think a very interesting opportunity lies in getting the answer right to the above question. And I am pretty sure, it won't be easy. Look at it this way; Many companies have already stated that their going to offer… Continue reading Re-imagining the office
When something amazing happens to great people, you have some sort of history with, you really should take the time to single it out for special mention and celebration. It’s such a day today for the great people at CluedIn, a pioneering master data management platform out of Copenhagen, who just announced that they have… Continue reading Way to go, CluedIn!
You and your company can't be all things to all people. You need to choose. That's always the first thought that strikes, when I hear of someone looking to build a multi-purpose product for a potentially big market; Jack of all trades, master of none. My rationale is that when you're going for several and… Continue reading Make a choice
Quite often I find that what I set out to do is not the same as what I end up doing. And I believe I see that happen a lot at startups too. The explanation is pretty straight forward: There is NEVER a straight line between the original idea and what you end up bringing… Continue reading Taking stock
Time and time again I hear from and meet startups who are eager to follow the corporate partnership route to gain traction in the market for their startup. Sometimes it works out well. Most often - I would argue - it doesn’t. I know this from my own prior experience from the corporate side. Yes,… Continue reading Deadly theater
What is the one thing driving startup opportunity in the post-pandemic era? The willingness of everybody to challenge the status quo and be open to new ideas, new ways of doing things and - with that - new products and services from new and inspiring companies with strong value propositions. Now, what is the status… Continue reading Challenge the status quo