You can have the best idea or the best product out there but still get a resounding ‘No’ from your stakeholders. When that happens it is always hugely frustrating, and it is only naturel to ponder what the heck went wrong.
But instead of guessing try to understand by getting into the decision makers head. Because often, the way that they respond has little to do with your actual idea and the context at hand but a lot to do with the mental model(s) they are operating from.
Sit down, have a good conversation and seek to understand what’s driving their decision. There are even guides for how you can do that. Doing that will give you an edge as preciously few other people bother to try to understand. But if you’re able to, chances are that the next time you will be able to navigate to a ‘Yes’.